Last updated: June 2026

This privacy policy explains how we collect, use, and protect your personal information when you use our website.

1. Who We Are

We are a small business operating this website. If you have any questions about this policy or how we handle your data, please contact us at: emma@emmafretwell.com

2. What Information We Collect

We may collect the following types of personal information:

• Contact form submissions — your name, email address, and any message you send us

• Newsletter signups — your name and email address

• Account registration — your name, email address, password (stored securely), and any profile details you provide

• Payment information — billing name, address, and payment card details (processed securely through our payment provider; we do not store full card numbers)

We also collect limited technical data automatically, such as your IP address, browser type, and pages visited, via cookies and analytics tools.

3. How We Use Your Information

We use your information to:

• Respond to your enquiries and contact form submissions

• Send you newsletters and marketing emails (only if you have opted in)

• Manage your account and provide our services

• Process payments and fulfil orders

• Improve our website and user experience

• Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data on the following legal bases:

• Consent — for newsletter subscriptions and marketing communications

• Contract — to fulfil orders and manage your account

• Legitimate interests — to respond to enquiries and improve our services

• Legal obligation — where required by law

5. How We Share Your Information

We do not sell your personal data. We may share it with trusted third parties who help us operate our business, such as:

• Payment processors (e.g. Stripe, PayPal)

• Email marketing platforms

• Website hosting and analytics providers

All third parties are required to handle your data securely and in accordance with applicable data protection law.

6. Cookies

Our website uses cookies to improve your experience and analyse site traffic. You can control cookie settings through your browser. For more details, please see our Cookie Policy.

7. Data Retention

We retain your personal data only for as long as necessary:

• Contact form messages: up to 2 years

• Newsletter subscriber data: until you unsubscribe

• Account data: for as long as your account is active, plus a reasonable period thereafter

• Payment records: as required by law (typically 7 years)

8. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you

• Correct inaccurate or incomplete data

• Request deletion of your data ("right to be forgotten")

• Object to or restrict how we process your data

• Withdraw consent at any time (where processing is based on consent)

• Complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been breached

To exercise any of these rights, please contact us at: [your email address]

9. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. Payment data is handled via encrypted, PCI-compliant processors.

10. Changes to This Policy

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this privacy policy, please contact:

Emma Fretwell, Emma Fretwell Animals and Chiropractic Services Ltd, Townsend House, Ullingswick, Hereford, HR1 3JQ. emma@emmafretwell.com www.emmafretwell.com